Free Online Course: Building an Online Presence with Intention

Hello!

Posting this the last week of 2025, feeling the holiday spirit while inches of snow pile up outside. We hope that you're doing great, and congratulate you in taking steps towards building, and writing for your audience

We have spent years working alongside creators, founders, operators, and communities who build real things IRL & AFK, creating presence, trust, and sustainable paths to revenue, our success has been guided by playbooks, and many lessons by our mentors and friends

Courses Calima is a new section in our website to share workshops, tutorials and documentation informed by the latest innovations, and timeless leadership advice

Including on those courses, we have one that teaches branding and uses markkët to help you launch a basic website with a draft of your content

Building an Online Presence with E-commerce

This course isn’t about hacks, growth tricks, or empty promises

It’s about thinking clearly about what you’re building, making better decisions early, and moving forward without getting stuck chasing perfection

This course is for:

Makers, artists, and creators

Small businesses and collectives

Early-stage founders

People who want to organize what they already have

Teams looking to document and clarify their online presence

Local chapter leaders, and volunteering initiatives

You don’t need technical experience, or to have everything figured out, just curiosity and a willingness to move forward

What Does the Course Cover?

The course is organized into modules that you can follow in order or use as a reference:

Foundations: purpose, clarity, and focus

Identity and authenticity

Content and organic engagement

Marketplaces, stores, and tools

Payments, trust, and operations

Launching without waiting for perfection

Resources and next steps

Each module includes:

Clear, fairly brief articles

Reflection and storytelling exercises

Invitations to comment and participate in the community

No exams, no pressure

This is a course to think, write, test, and learn

Why Markkët?

Our Markkët CMS is a good platform for reference because:

It’s simple to understand

It’s flexible

It’s free to get started

It reflects patterns that exist in most modern CMS tools

That said, the course doesn’t lock you into a specific tool, what you learn here can be applied to any platform. Markkët is not yet suited for sellers with a massive volume of subscribers or transactions

Learning in Community

We offer a forum for questions, ideas, and feedback

We believe:

The best answers emerge through conversation

Sharing unfinished work is a strength

Collaboration reduces friction and accelerates clarity

Participate at your own pace

What Happens After the Course?

You should feel ready to:

Launch something small

Organize your current website

Clarify your offer

Realize you need support

Whatever you chose is okay, no rush, no pressure, relajao como el bacalao

Learn More

Calima Courses Homepage: https://erp.caliman.org/slides

Calima Courses, intentional branding and first steps with ëcommerce: https://erp.caliman.org/slides/branding-3